I get a fair bit of junk mail at work, but one of the most bizarre I got recently was a KitKat!
Underneath the KitKat though was a QR Code. Well you know me I just had to scan it…
Though whoever used it hadn’t realised that the border or padding around a QR Code is an integral part of the pattern and it helps the scanning software to identify the code amongst the rest of the page.
As a result it took me a little longer for Optiscan on my iPhone 4 to recognise the code.
The code sent me to a YouTube video which was a good idea.
As I eat the KitKat I can watch a video about the company on my phone.
Overall, apart from the graphic designer losing the integral border on the code, this was a good way of using a QR Code on a piece of marketing material.