Orange gets the iPhone


So O2’s exclusive contract with Apple and the iPhone has come to an end…

BBC News reports:

Orange has reached an agreement to sell Apple’s popular iPhone in the UK.

The deal ends an exclusive arrangement between UK network operator O2 and the Californian phone maker, which has been in place since 2007.

I am not sure that there was much consumer benefit to the exclusive arrangement that O2 had (well has at the moment) however I am equally sure that bringing Orange into the market won’t actually make too much difference to consumers; more likely it will benefit those who can’t get an O2 signal but can get Orange.

Part of the issue has to be the fact that iPhone is in a league of its own when it comes to smartphones, not many other devices match the iPhone in terms of usability, applications and features.